How to create a brand that just feels right

A brand is not just logo!
It is so much more.


Let's get a few things straight: your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).

Our Brands tell stories of personal ventures, visual pioneers and new design directions. Then again, of a return to tradition and a rejection of the corporate cool.

 
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Many business owners make a terrible first impression of their brand without even knowing it.

If the design of your Brand doesn’t feel right, you will make a terrible first impression.

In fact, a study of econsultancy found out, that 86% of the visitors of a branded website are more likely to buy if the brand design feels right.


So how can we make your Brand feel right?

These are the key Components of a well created brand:



  1. Brand Message:


    Don‘t just share what you do. Talk about the problem people have (without even realizing it) and solve this problem with your offer. Show your audience the value you provide and which transformation awaits after they worked with you.

  2. Brand visuals

    When it comes to visuals think of the photography style, the graphics, colors, typography, composition, layout style and white spaces. Think on how you want to share your unique vibe and brand culture. Not only it has to be you favorite style but rather be loved by your prospects and ideal customers. Be intentional and conscious on every step of the Design process. To create a Moodboard is a great Tool to plan your visual style.

  3. Brand Energy and Brand Soul



If all of these components are well designed it makes you stand out from the crowd.



When branding your business, you always need to make sure that it feels right.

This will forever transform the way you show up and talk about who you are, what you do, and the unique value you bring to your customers.

Heros are not looking for other heroes. Heroes are looking for a guide. Be the guide.



Want to learn more about making your customers the hero of the story? Shop my Mini Course and learn how here



To your success,

Monika



PS:

There is now way to make a second first impression. Make your brand stand out. Plan your time with me so I can show you how

Monika Burger